(A quick pre-flight check: If you’ve come here directly
and don’t know what the Adsense Opportunity is, go here first then come back when you’ve
read my overview.)
While I make no promises, this is probably the simplest
approach in the whole Internet arena to make at least a little
bit of cash; $30 - $100 a month per Blog, for example, isn't
difficult; some who still don't take it seriously will have
good months that bring several hundred dollars. And this is for
VERY little work, typically. I should also mention that
there ARE Bloggers who earn 6 figure incomes from their Blogs,
simply through Adsense; and while I don't go into it here, be
aware that Adsense is only one of several possible
Blogging income opportunities, and not necessarily the
What you do is simple in concept and can be simple in
practice: start a Blog, put Adsense on the Blog, get
Just In Case You've Been Sensory
Deprived for Months ... What IS a
A Blog (the name is an abbreviation of Web Log) is
nothing more than a special type of web site, typically used as
a sort of Journal (or Log) where the Blog owner can post their
thoughts on any topic under the sun, or point people to
interesting web sites they've found or interesting products or
... or anything goes, really; and where others who are
interested in that topic can view the posted comments, add
their own comments, put links to the Blog posting in
their own Blogs if they want to, and so on.
From my perspective, the three main differences between a
Blog and a regular website are that:
- In theory at least there's a constant flow of
fresh material into a Blog, whereas most web sites are
fairly static in their content ... news sites being one of
many exceptions, of course.
- In a Blog, the most recent posting is always the first
thing you see.
- Blogs are typically open to and even enthusiastically
welcoming of comments by outsiders (but this is the choice
of the owner; they can be made read-only to outsiders). The
value of this is that other people can create some of your
content for you!
If you're not familar with Blogs, head over to the
Technorati site, search on a term such as
"home renovations" (you don't need the quotes) and you'll be
presented with a series of recent postings on that exact
topic to a multitude of Blogs and made that very
day. Click on some of the articles to follow through,
and you find a wide variety of formats, contents, styles of
Blogs ... and you'll also see that some Blogs carry Adsense
Traffic & Search
Most Blogs are amateur and get very little traffic. Adsense
income just trickles in, if they have Adsense on their Blog at
all. But there are people who create Blogs on emerging "hot"
topics (such as Natural disasters) and while the topic is in
the news, they can earn $150 to $250 or more a month for very
little effort. I saw some numbers for a guy who topped out at
$84 for a single day for his Tsunami discussion
Blog. Useful pocket money. But as the hot topic fades from
the news so does the interest, the traffic, and the Adsense
Then there are some Blogs which attract large audiences
on an ongoing basis - for example, there’s a blog that seems
very much on top of the Washington DC scandals and, of course,
they’ll never run out of content or interested visitors! (True
no matter which party has the balance of power at any time, of
course.) There are Blogs on specific technical matters which
just keep growing. Some of these Blogs become full time jobs,
providing full-time income. And Blogs on hobby issues that
attract huge followings; again with the potential for good
From a marketing and Adsense point of view, one of the
beautiful aspects of a Blog is that provided they are correctly
set-up the Search Engines (currently) love them, and that’s
because, by definition, if a Blog is "active” there is fresh
new content on a regular basis. And as I mentioned,
a beautiful aspect of a Blog is that you don’t have to be
responsible for creating all the content! You can make a post …
someone reads it and adds a comment … perhaps you reply or
others do … people mention a post on your blog in their own
blog which causes some of their readers to come and visit and
perhaps leave more responses … and so on. Having other people
generate the content is a marketer's dream in many ways.
Unfortunately, it can also demand constant monitoring, if
you're in the business of providing a genuinely valuable Blog,
because people make VERY inappropriate posts; and they post
garbage, too, aimed entirely at getting traffic to
their web sites or Blogs. (If you're interested only
in multiple Blogs with low quality, which in fact is a valid
path to follow, then you don't really care, of course.)
The Incredibly Easy Way Might Not
Be The Best
The easiest way in is to open an account with
Blogger (a Google-owned web site that
hosts an astonishing number of free Blogs) for free.
It’ll take you less than 5 minutes, and that includes
setting-up your first Blog. In fact, you can have multiple
Blogs in the same account. The power of this is that you don’t
need to register a domain name, you don’t have to find a web
host, you can quite literally make your first post within
minutes. The Blogger service is, for most amateur bloggers, a
And, Google tries to make it easy for Bloggers, too. While
you can still sometimes be turned down for a Google Adsense
account, I have friends who have literally applied for an
account within 24 hours of launching a Blog and who have
received approval. And Blogger make it easy to add the code to
However! If you want to get into Blogging as a serious
income stream, whether via 1 or a small number of high-quality
Blogs, or from a mass of low-quality ones, I’d advise
against using Blogger despite it being so free and easy.
Blogger is an amazing resource, but it simply isn’t ideal
for Internet Marketing. For one thing, it isn’t well
set-up for your Blog to become well ranked by the Search
Engines (including the Google engine!) and this is bad
news because of course, search engine placement = traffic, and
traffic = Adsense income.
The biggest problem, though, is that you are
entirely at the mercy of Google/Blogger, and this is
not a good situation to be in.
The problem they have is that thousands of Blogs
are junk Blogs. For example, in my section on putting Adsense
on Software-generated web sites I mention a technique called
Blog & Ping which is used by Internet Marketers to get
their web sites indexed as quickly as possibly by the Search
Engines. Well, this technique requires a Blog to be created for
every web site, and for one "post" to be made to the Blog for
every page of the website. If a marketer has hundreds of sites,
as many do, and each site has thousands of web pages, as many
do, you can see the level of "junk" activity that goes
on. The Blogs used for this purpose are useless for any
And, much of that Blog & Ping activity has in the past
been via Blogger. Which, perhaps depending on interpretation
but the only interpretation that counts is Bloggers, ...
is contrary to Google/Blogger's terms of service. So
understandably, Google/Blogger has taken to purging what they
perceive to be undesirable sites.
So on a regular basis (or so it seems), without
explanation, Google shuts down many Blogs. How many? I’m not
sure, but I've seen people in forums complaining that several
hundred of their Blogs were shut down in a 24-hour period!
Basically they've been knocking these things down like
Now, this shouldn’t happen to you if you are
keeping a crystal clean Blog discussing how the political
system has completely eliminated the possibility of corruption
in elected officials, or relating the feeding habits of your
pet goldfish. But if you are doing anything that
Google/Blogger now or later decides is activity non grata, with
or without justification, they can shut you down without
explanation or guarantee of listening to an appeal, and they
can do it in a blink of an eye. And that’s a LOT of power to
give to this organization. Worse, they invite anyone with a
complaint about a Blog to report it; and this adds to the
problem. And worse ... some of the Blogs they have shut down in
response are reported to have been bona fide Blogs, pure
as the driven snow. Seemingly a case of guilty until proven
So despite the tremendous appeal of the Blogger route for
its power and simplicity, I urge you to bite the bullet and
make life harder for yourself.
Smile and Take the Harder
One option is to take up an account with Typepad. I know they can be very search
engine friendly because I know of some very big
money-earners who make their money from Typepad Blogs.
And Typepad's premium account allows for unlimited Blogs. If
you're looking to have just a small number of Blogs, and
these are "genuine" Blogs with real human content, of real
value to others, (what a strange concept) then this is a
good route to go. Sure, you pay a small monthly fee but
it's easy to set up your account and your Blogs and you can
be blogging merrily away in minutes without a domain name,
web host account, etc.
If you're going to really work the Blog - make it special,
make people want to check on postings at least once a day and
ideally more often, if you're going to focus on getting
traffic, focus on publicity, treat it like a business ... then
you can probably do quite well out of just 1, 2 or 3 Blogs
PROVIDED you get the traffic, AND you've chosen themes with
good Adsense dollars attached. In these circumstances
Typepad should be fine.
But while we're on the theme of quality Blogging, there is a
free alternative to Typepad.
It's called WordPress, it's genuinely free, it's as
powerful as any Blogging software out there (and more
powerful than most), and you can download it whenever you
want from the WordPress site. When I say that it's
powerful, I mean you can tailor it however you want (more or
less), and because you host it with your choice of web
hosts, even on your own website, NO ONE CAN ARBITRARILY SHUT
YOU DOWN. Also, you can optimize each post for the Search
Engines; including assigning keywords to posts, etc. There
are a lot of design-and-color themes ready-made for
WordPress, and more appear all the time.
As you’ve come to expect by now, there is, of course, a
- You have to have a web host account - free or paid.
- You need to have at least one registered domain to host
the blog. (You can put a lot of blogs on one domain,
incidentally … although the wisdom of doing this is
- You have to invest some time in learning how to Install
Wordpress, how to change themes or modify format (in
general, how to set it up properly), how to make it
Search-Engine friendly, and so forth.
A Few Thoughts on Installation
Any Host that offers the popular cPanel Control Panel is
likely to offer 1-button WordPress
is one of these, and because of the 1-button install
combined with high reliability, unlimited domains, etc. it's
my recommended host.
For Hosts such as 1&1, where they don't use cPanel,
then you will use the procedure that WordPress documentation
calls their "Famous WordPress 5 minute install." It isn't tough
but it is a bit more techy than TypePad, Blogger or cPanel
WordPress. If you're at all concerned, go to a place like
Elance and hire someone for $10 or so to
do it for you. No sweat.
If you're going to build mostly websites with a few Blogs
... 1&1 is OK because I've used them and trust them, and
adding Blogs is not a big deal. But if you're going to have
more than just a few Blogs, go for Hostgator because of
the simplicity of their installation and because many of the
advanced tools that help you work with lots of blogs can only
do so if you're using a cPanel Host.
Some of these give you the ability to manage scores, even
hundreds of WordPress Blogs from a central point; and one of
them even gives you the ability to create (Install) hundreds of
Blogs at a single button-push, should you want to.
Getting to Know
The power of Wordpress is that you can simply do so much
with it; but that comes with a price, and the price is that you
want to change the look and fee or function from the "default"
installation, then you need to invest some time in learning
some of the WordPress ins-and-outs.
Now, if what you are doing is mass-generating Blogs with
little or no concern for their individual value, which is an
option because Blogs have a lot more uses than just Bogging for
adsense ... then you'll never need to change the theme because
you don't care how each Blog looks. Even so, you'll want
to know how to set the Blogs up for maximum Search Engine
effectiveness, so you'll still need a better understanding than
you'll get from the manuals.
If you really want to understand Wordpress, these videos are the ones I bought and
still refer to regularly. I’ll freely confess that I’m not
strong technically, and I simply couldn’t bear the thought
of plowing through all the Wordpress documentation (which is
extensive and comprehensive, by the way). The videos cost me
a few bucks but they have been worth every penny …
but remember, this is because I’m in the game for profit, I
knew I was going to have a LOT of Wordpress Blogs, so I
decided it was worth the investment.
You Can Take the High Road or the
Whether you use Blogger, Typepad or WordPress, you still
have the problem of getting traffic, of course. Traffic
+ Adsense = Adsense income, no matter how small it
And this is when Blogs can start to be a nuisance.
Because if you want traffic, it typically means you
need to have an active blog. With regular activity, in other
words. And if you want to have an active Blog, to support
your newly acquired Adsense habit, you MUST post to the Blog on
a regular basis. And this obligation can get to be a drag very
Worse ... unless you are going to take a single or small
number of Blogs very seriously, then you'll want to have a lot
of lesser Blogs in action. So you can end up having to make
regular posts to a host of Blogs. And this becomes a MAJOR
And this is where the Roads divide.
If you are hosting a high-quality Blog, one of very few, you
will certainly take time to make it a great traffic attractor,
with well written posts on a regular basis.
But if your Blog is there primarily for you to make
money, and if you're honest enough to admit you don't
give a tinker's cuss whether or not your visitors find it
useful or not, because all you want to do is attract them then
cause them to click on your Adsense ... then consider some
marvellous software called RSS2Blog; this is an ingenious program
that finds relevant content and posts it to your Blog,
automatically, every day! So from a Search Engine’s
perspective, it looks very much as if someone who really
cares is conscientiously writing to the Blog on a
You can set up RSS2Blog to make posts to as many Blogs as you
want, as often as you want. And, the automated posts WILL make
sense; they're not high-value to someone who stumbles on them
but they're on-topic, up-to-date, and would genuinely be of
interest to someone reading the Blog. And to the Search
Engines, which is 99% of what matters with these sites, they
look perfect. (If you want to use articles, or Private Label
articles, to include in RSS2Blog's inventory, that's fine too.
It's kind of sneaky to put some really valuable content in
there along with the rubbish but hey, everyone to their
Of course, if you use RSS2Blog, accept that you’re not going
to get a lot of other people’s involvement with making posts
etc, but that’s OK because if you’ve chosen the Blog topic
wisely, and RSS is posting daily, you are almost certainly
guaranteed some human traffic who will hopefully see that the
most interesting thing on your Blog are the Adsense ads … and
click on them accordingly. (You can make a case that a Blog
page is more effective in terms of Adsense clicks if it
contains nothing worth reading, incidentally!)
How To Manage Multiple
If you're taking the high road and focusing on a small
number of high quality Blogs, you don't need what I'm about to
talk about. But if you're into the mass-Blog business (some
people have hundreds, even thousands) then it becomes a
nightmare to install them and set-them up correctly and manage
them. Even with cPanel.
The increasing popularity of WordPress, combined with the
unnatural need for this number of Blogs, has naturally led
to the Internet Marketers looking for an easy way out.
One powerful piece of software to help with the problem
is called Wordpress Elite. If you’re only ever going
to have a handful of Blogs, don’t give it a second’s
thought. But if you intend getting serious about making
money from having Adsense on many Blogs (fed regularly by
RSS2Blog), this software helps you manage multiple WordPress
Blogs from a single control point - it’s worth its weight in
gold for the time saving alone.
But the one thing it won't do is actually install
the Blogs. And while there have been some scripts around to do
just that, they've been pretty unsophisticated; but that's true
no more. I've just seen a service called WordPress Builder, it's pricy, but it's
phenomenal. You can set (for example) different themes for
100 different Blogs, decide which plug-ins you want
installed with each one (plug-ins add functionality), and
set several other parameters; then press "go" and the darn
thing simply creates your 100 Blogs, in minutes, while you
Now, think about this; first, you invest in the time to find
100 niches that look profitable with Adsense; you can do this
very quickly using Adsense Dominator, it tells you the
top-bidding keywords, the number of searches, and the
competing sites. You register a few domains, say 10, as
I write this, that's $60 with complete anonymity on
1&1. Choose webhosting with HostGator, as I write this that's $10 a
month. Set up 10 subdomains on each domain. At this
point you're a couple of hours into this, if you're not
a complete beginner. Now you set-up then use WordPress
Builder to create 100 Blogs; it takes perhaps a couple of
hours. Then you set-up RSS2Blog to post automatically to each
Blog; now, that's going to take a while to set-up, I admit,
but it's a set-up that will last. Finally, the biggest chore
... adding Adsense to each Blog. OK, it's a chore! Then make
sure you syndicate your feeds to the RSS directories ... and
wait for results. What if: think about each Blog making you
just $1 a day (no, I am NOT promising you that, your results
will vary, you might make much more ... or you might make
It gets interesting, doesn't it?
So, this section started hopefully … easy, free Blogs at
http://www.blogger.com/, with Adsense to
create income, but as usual we’ve ended up discussing paid
Sadly, the old cliché is true … you DO have to spend money
if you want to make money; or at least, if you want to make
more than just a dribble of it. Just make sure what you’re
spending it on is an investment, not an expense, wherever
How to Make Adsene and Blogs Pay
You still have to get the basics of Adsense enterprises
right, regardless of whether you're putting Adsense on a Blog
or on a traditional web site.
Here are the keys:
- Focus your Blog on a theme, or a niche, to use the more
popular term. For example a Blog on dogs is too broad. A
Blog on training dogs is much better. A Blog on
training Labradors MIGHT be even better - it depends
on the number of searches, the number of competing sites,
the Adsense per-click value.
- Confirm that the theme does have a respectable level of
searches requested on the Search Engines i.e. make sure
there's a foundation of traffic.
- Set the theme up in the best way to get good Search
Engine rankings (and therefore grab some of that traffic).
Brandon Hong's videos include some
attention to this.
- Make sure the theme has keywords that are high
dollar-per-click with Google. Sculpting with toe jam, for
example, might have a solid following but no-one seems
willing to spend money in that marketplace; there are no
bids in Google Adwords, as I write this. So, no Adsense ads
to appear. So, no income.
- Make sure that posted articles are on the keyword
- Make sure you syndicate your Blog to a variety of
Directories. This brings the search engines to you.
Step 1, 2 and 4: Research
profitable themes, Make Sure There's
Just like with the topic of Content Sites with Adsense, the
research task is to find medium- to high-priced Pay-Per-Click
Google keywords with a host (50 to 150) of related keywords
where there are a lot of searches but few competitive
I’m going to explain it, and walk you through that process.
But if you are not familiar with the whole concept of “keyword”
and “keyword research," click on the link to visit this section of the GoogleCash
page, and this section of Fundamental Skills, then return
If you've already read the "Adsense on Content Rich Theme
Sites section ... you'll recognize much of what follows because
How Do You Know Which Themes Include
a Lot of Profitable Keywords? And Exactly What those Keywords
As I said on the Adsense Opportunity page ... you can always
make educated guesses, then confirm your guess using a free
tool such as the one I suggested from Pixelfast. This shows you the maximum
bids on the Overture Pay-Per-Click Search Engine, not
Google’s, but they do provide a valuable guideline; it's
reasonable to assume that if people are paying $2 a click
for a keyword on Overture then they are paying at least
that, and probably much more, on Google, which is so much
Guessing is not the best way, but it IS do-able (and
free ... if you ignore the cost of lost opportunities).
Realistically, if a topic has demand, and there are dollars
attached to that topic... there’s usually an Adword value.
For example, you’ll hear “mesothelioma” quoted as a very
high dollar keyword ($20+). That’s because lawyers are
advertising for people with a potentially lucrative lawsuit
because they are suffering from this deadly disease and
(hopefully) the lawyers can find someone liable for their
exposure to asbestos. Every patient is worth a LOT of money to
them, so they'll happily pay high bucks per click to find
“Dogs” on the other hand is far too general a search term,
anyone searching for that could be wanting anything from puppy
photos to dog collars or clothes or training or toothpaste or
treats or ... whatever. So it has low value. In
fact, Overture pegs it today at 32 cents which is higher
than I’d have thought, given how general it is. But “Dog
training” is much more specific, someone searching for that is
much more likely to be willing to pay for a solution to a dog
problem, so the cost per click is more than $2. You could
probably do well with an Adsense site on dog
training, and in fact many marketers are doing exactly
that because a how-to video on a software-generated Adsense
web-site builder used dog training as their illustration. (Sigh
... people have no imagination, or it sometimes seems that
Side note: While there are some very
high-paying keywords ($30 a click and up, if you can believe
it!) you might be better-off aiming at keywords with a value
between $0.75 and $5 a click. The reason is simple: the big
guys, with lots of savvy and the dollars to hire even better
savvy, are already deeply embedded in the race to win traffic
for the top dollar stuff. They got in there before most of us
even heard of Adsense.
So, to repeat ... you could guess which Adsense words have good
dollars against them. But as I said ... guessing isn’t the best
way. The best way is without doubt to invest in a piece of
software called Adsense Accelerator; it's pricey but
incredibly useful. In fact, it's the ONLY software I know
that gives you the info you need to stand a good chance of a
serious fee-per-click on your adsense sites. The problem is,
they are mostly sold-out; nevertheless, if you're serious
about Adsense then get on their waiting list.
Next best ... invest in a smaller monthly fee and get your
hands on a piece of software called Adsense Dominator. Now, I'm going to give
this a glowing recommendation ... because second only to
Adsense Accelerator it's the best I know. And, along with it
you get free access to a good keyword research tool that
sells for $100+, Adword Analyzer. But there's a major flaw
in the logic that you need to understand before you invest.
I'll cover that after I explain what the software does.
First of all, this software tells you Google’s top 100,000
keywords, ranked in terms of their Google Pay-Per-Click max
bids. Within the limits of the logic flaw that’s pure gold,
right there. You’re seeing the Google Adwords bid
dollars, not Overture’s. This can make a big difference. But on
top of that, the report also gives you some valuable info you
need to determine whether you are likely to be able to get good
Search Engine rankings for the appropriate set of similar
keywords. It tells you the number of searches, and the number
of competing sites, for those keywords. If you have a
nice-dollar keyword but only 50 people a month search for it,
and there are 2 million competing sites ... you might just want
to consider a different theme!
Unlike the situation in the Adsense with Content
opportunity, you don't also need Wordtracker because
the situation is different; you can make every single Blog
posting 100% on-topic to the chosen keywords, you don't have to
plan the SEO strategy for every page. But you still CAN. You
can set up a Blog to hold articles, just like a traditional
website. You can make a Blog just one part of a "traditional"
web site. In which case, you can not only get the benefits of
the constant fresh content from Blog postings, if you have
chosen the articles based on keyword research you get traffic
from the SEO potential of the articles in the more static part
of the blog, or in the static web site.
But here's the logic flaw.
The Google maximum bid - that's used
by Adsense Dominator to indicate high-paying keywprds -
often has very little resemblance to the real dollars per click
that you'll see from traffic to your site.
First of all, you need to realize that if you're showing 4
ads on your web pages (the most common Adsense format) then the
best you can do is to get a share of the click value of the top
4 bids. And if you have 2 or even 3 adsense blocks on your page
... you could be getting some clicks at the 12th-from-maximum
Combine this with the reality that when the max bid is (for
example) $43 the ACTUAL fee-per-click being paid might be less
than $10. If you get into the logic of Adwords, you'll realize
that the maximum bid is the most someone is prepared to pay ...
but what they ACTUALLY pay can be a LOT less.
Then combine this with the reality that the drop-off from
the actual amount paid for the #1 position to the amount paid
for the #4 position can be 50% or 70% ... and to the 8th
position even 90% ... and you can see that the maximum bid is a
flawed basis for deciding to set-up a site.
Now, this does NOT mean that Adsense Dominator is useless;
far from it. But it does mean that you have to use it as a
guideline to be followed-up with much more thorough research,
rather than it being treeated as a precision tool.
Step 3, Make Sure The Blog Is Set
Up For Best Search Engine Optimization
Brandon Hong's WordPress Videos address
this (and much more).
Step5, Make Sure that Posted
Articles are on the Keyword Topic
Either write keyword-appropriate posts; or pay someone
on Elance (for example) to write
keyword-appropriate articles that you can turn into posts;
or "tune" RSS2Blog to feed the correct keyword-rich
RSS "feeds" to the Blog; or if you want to move over to the
shady part of the street, you can feed RSS2Blog with
keyword-rich postings developed by "Mutator" software from a
single article ... using ParaBuilder or the incredible ArticleBot.
Step 6, Syndicate your Blog to
Multiple Blog Directories
No traffic = no Adsense Income, once again.
There are many ways of promoting a Blog; but unless you have
just a small number of serious Blogs, you don't have the time
to perform all the promotional activities that you could. So
you focus on one essential, high leverage one; syndication.
You can set WordPress to generate a RSS "Feed" of every new
post; then you put this feed in any (or all) of a variety of
Directories. People can view your posts on these directories
and choose to click on the link back to your Blog; or, they can
choose to have your feed passed directly to their own PC. While
this is useful, the more important part for you is that the
feed gives you the ability to let the Search Engines know they
should visit your Blog.
Recap of the Resources
Technorati, an amazing directory of
Blogger, a Google-owned web site that
hosts an astonishing number of free Blogs, for free.
Typepad, a commercial Blog provider,
used by some srious Blogging income-earners.
Hostgator, a useful Web Host if you want
the simplest way to set-up WordPress Blogs.
WordPress, free, powerful Blogging
WordPress Elite, for managing multiple
WordPress Builder to install and correctly
set-up multiple blogs simultaneously.
Thesis Demo Site - See the Thesis Theme in
Thesis is a great theme you can use on Wordpress Blogs
- it successfully solves the fundamental problems of
Website development and design.
Elance, hire someone for very little cash
to install WordPress on a Host where there isn't a 1-click
ArticleBot Generates pages that have no
footprint, a very powerful tool.
Unlimited Domain Hosting Only $9.95 a Month"
target="_new">Para Builder creates content by
"mutating" an article into thousands of unique
WordPress video course teaches all
key elements of Wordpress Blogs, terrific time saver.
RSS2Blog finds content and makes
timed, automatic postings to Blogs as if from a person.
Adsense Dominator as a guideline
towards identifying the keywords with the biggest
Adsense Accelerator as the best tool to
identify the keywords with the biggest Pay-Per-Click