Ok, here we are with
the eBay opportunity...
eBay is a world-wide phenomenon. And I must confess, it’s where
I’ve spent the least time in my Internet journey, despite the
fact that it has so many positive aspects. As I said on the
home page, it really isn’t hard to make SOME money.
There are an incredible number of different ways to use eBay
for profit. And, you CAN build a business from eBay. And that
business can be a very, very nice business indeed! In
fact, there’s more good stuff here – eBay is one of the few
businesses where instead of trying to find customers, millions
of customers a day go to eBay, unprompted, wanting to buy
something! (2 million per day is the most recent data I
found.)
Another plus … you can often get into an eBay business with
little initial expense. And one more advantage … you can often
make SOME money, very quickly.
But here’s a story that illustrates the difference in the
scale of potential. This is my case for investing a little bit
of time, and money on gaining some know-how.
The Income Hierarchy that Comes With
Know-How!
Let's start at ground zero. My partner and
I both have made a habit of driving a certain old model of a
North American car. Right now, I have the one; he has 4, I
think, but it changes fairly regularly. Well, as happens,
something broke. I could buy the part for $250 from my dealer,
or … I found a seller on eBay offering it for $25, used. What
the hay. Shipping also cost me around $20. The guy wasn’t long
on eBay but had good reviews, I swapped e-mails and got a good
feeling, I bought the part. When it arrived … it was broken.
Completely useless. And clearly useless – I mean, the
guy obviously hadn’t even glanced at it before he packed it and
shipped. But by now, he had gone hunting for the part I wanted,
taken if off the car he was scrapping, found a box, packed it
in a box (well protected, I might add), tracked down the
cheapest shipping because I was in a different country and he
was trying not to shaft me, finally got it off with a courier…
and here he has an unhappy customer.
I complained. He apologized. We agreed I’d send it back,
he’d refund the return shipping as well as the purchase price.
I did, he didn’t, back and forth with e-mails, finally I got my
money but not the return shipping … oh well. But from a
business perspective, in his shoes, what a lousy business to be
in!
Now, the next level. I have a pal who buys
and sells antiques on eBay. She makes very good pocket money,
$500 in a bad month, a couple of grand in a good month, part
time, with what is (to her) a hobby. But she's not positioned
to take it any further than this.
The first Business level. Let's turn to a
couple of people I regard as sort-of street-level hustlers -
smart, not afraid to try stuff, not scared of working, not
scared to make things happen. Amongst other things these guys
make how-to videos and books ... for example, an amateur video
of changing a car tire, changing oil, etc. With a standard home
video camera. Probably took them 4 or 5 hours, plus a couple of
hours to edit, perhaps they wrote a few instructions, too.
Slapped the video on CDs or DvD’s that cost them less than a
buck, with a label that probably cost a few cents, advertised
them on eBay for $20 or so, and they were making $1000+ a month
from this.
Add a new product every couple of weeks and it’s not long
before you have a rather sweet little business capable of
bringing in a decent income, even a full-time income, without
too much effort. Pop the CDs in a mailing
envelope, slap the label on, get them out the door. Now of
course there’s a lot more to it than that; keeping the database
of customers, keeping track of the auctions, dealing with
credit card problems or problematical customers and so on. But
you can see the difference between this business and the car
parts guy. But while I say "without too much effort" this is
still a hard-work business, in my opinion; closer to having a
job than having a business, in some ways. I read somewhere that
eBay estimate that about 400,000 people currently make a
full-time living from eBay.
So let's go to the next level … one
of the “gurus” of Internet Marketing, John Reese, one of the
people you should learn everything you can from, made almost
$40,000 (profit!) in a week on a single auction. (This is also
a guy who sold $1 million worth of a “how to” course in a
single day in 2004 … but not on eBay. Just wanted to make the
point, he’s at a different level again.) Now, you can bet your
sweet patootie that John Reese was NOT personally packaging
whatever he sold, printing labels, wandering along to the
courier pick-up or whatever. This is a business (or at least, a
part of one); and one capable of generating far more income
than just an entrepreneurial job does.
At the top; eBay pays affiliate fees to
people who bring new bidders and sellers to eBay, and pay more
when they bid. What type of affiliate fees? In February
2004, their largest affiliate earned $1.4 million. For the
month. There are also businesses that sell millions of
dollars of merchandise a month on eBay.
Now, within each level there are literally
infinite different opportunities, and twists and turns,
and hints and tricks and tips that can make the difference
between making and losing money, and between making pocket
money and making a full-time income. You can sell an infinite
variety of products, or services. You can make money from the
products. You can use eBay as a list-generation technique and
make money from the back-end. You can use eBay as a basis
for your own retail store. You can use eBay as the heart of
Joint Ventures. You can ... do almost anything, IF YOU HAVE THE
KNOW HOW!
It Is Worth Investing To Learn
My advice here is very simple: buy a couple of courses on
eBay from people who really know what they are doing. Then act.
Then learn more from forums, from other experts. And act on
that, too. But first buy a course or preferably two; then ACT.
Do it. Make some money. Stay in learning mode, and go back
to learn more.
My recommendations are straightforward:
First, go to this page here and do two things. Number
1, sign up for Jim Cockrum’s newsletter, it’s excellent. You
can learn a lot from a newsletter, about the author as well
as the subject matter, and it won’t take you long to see
that Jim Cockrum is the real thing, in terms of making a
darned good living from eBay. I, who have carefully culled
all the crap from my list of newsletters, still read Jim’s
the second it arrives in my in-box, and that’s despite the
fact I’m actually not doing much on eBay at the moment. It’s
just that interesting. (I’m not doing much with eBay simply
because of a lack of time; I long ago learned the lesson
that you have to focus in this business. Every darned
opportunity interests me … but maintaining focus is
essential.)
Then, for a measly $25 that has to be the best bargain on
the ‘Net, buy his downloadable book “The Silent Sales Machine Hiding on eBay,”
and just absorb the contents. He’s describing a
straightforward, do-able money-making machine, and backing
it up with an 8-week money-back guarantee. This will do a
couple of things for you. First, it will open your eyes to
the scale of the opportunities, and the sheer practicality
of it. It’s not rocket science! It will also position you to
actually DO something; to make some money, almost
immediately, if you choose to apply the concepts there and
then.
However, once you know there’s money to be
made and you’ve proven to yourself just how valuable an
expert’s opinion can be (the proof cost you just $25, remember)
… take your pick of two excellent courses, from people who are
at a different level again from Jim. These courses have
excellent money-back guarantees so if you find you've not
learned anything new of value (there is NO CHANCE of this, by
the way) you have nothing to lose but the time it took you to
read them.
One option is to go to John Reese’s site and buy his 2-hour
video, Auction Secrets. It’s usually on offer for
$97, but even if you paid the full $197 it's worth it
without hesitation. Just read his sales letter to learn just
how much he knows, that you don't! The letter is an
education in itself. This is the guy who made almost $40,000
from a single auction. I pay him $100 a month just for his
newsletter and consider the investment an absolute
bargain.
The other ... and my recommendation ... is to buy
The Insider Secrets Of An eBay
Millionaire. It's in the $147 range as I write this,
it's a 237-page manual plus 4 hours of audio, and it's
written by a guy who did more than $8 million on
eBay last year.
By the way, if you're serious ... buy all three. I shall. If
the information isn't of value, return them any time in 3
months for a full refund. If the information IS of value, then
ACT and you'll recover the investment in no time at all. You
really can't lose.
When you’ve read Jim's book, then one or both of these more
comprehensive and advanced courses, you'll be superbly
positioned to make some serious money off the 'Net.
Put the theory into practice, decide what to do
first, do it, make some cash, get the first “victory” under
your belt, then learn more and grow.
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