To understand this opportunity you need to
understand the meaning of, and value of, a List; if you haven’t
already read through the appropriate section of this web site
on List Building, I encourage you to do so,
Generally speaking, my consulting business provides enough
“people contact” for me. In my Internet businesses I prefer to
deal with nameless, faceless masses. Well … I’m exaggerating a
little, but you know what I mean. I like the "no touch" aspects
of doing business on the ‘Net.
Which means that Joint Ventures (JV) aren’t a “natural”
opportunity for me.
And that’s unfortunate because in many ways they can be the
simplest way to making some serious money, quickly, without a
web site, a product, or a List. For someone with the right
attitude (count me out) and the right know-how.
But don’t mistake “simple” for “easy!”
The most successful JV proponents are prepared to work very
hard to make their deals work.
With a wide variety of variations, the three most common
Joint Venture opportunities talked about in the Internet
Marketing world are:
1. You own a List, you find someone who has a
Product that will appeal to the people on your List, you
agree to work together to promote that product and share
the profits according to some split.
2. You have a product, you find someone with a List
of people who will find your product attractive, you agree
to work together to promote that product and share the
profits according to some split.
3. You have neither a product nor a list; so you go
out and find someone with a product, and someone with a
List, and you pull them both together and do the majority
of the work associated with making the Joint Venture a
success … and you claim a significant share of the income.
Instead of being a Joint Venture partner, you would be a
Joint Venture broker.
In fact, JV’s go far, far, beyond this. For some
multi-million dollar businesses, almost everything they are
doing is a form of Joint Venture; seminars, conferences, new
products, new services, etc. For some marketers, Jay Abraham
being the “King” at this, Joint Ventures are the basis for
massive deals … deals worth tens of millions of dollars,
In reality, the Internet aspect of Joint Venturing is
probably the smallest fragment of the JV world. So by focusing
on the three strategies I mention, be aware I’m really limiting
the scope of this discussion. If you decide to dive deeper into
the topic, particularly if you do it via any of Jay Abraham’s
material, you’ll gain a sense of just how the whole world’s
business can be effectively viewed from a JV perspective.
However, I’m going to keep Internet JV blinkers on here. In
this case, for a JV partner, the JV is simply another way of
doing business, another channel for income. For a JV broker,
the JV may be a full-time source of income.
But for all concerned, the single thread running through
every JV is “trust.” And that comes from establishing a
relationship. For obvious reasons, people like to do JVs with
people they know and trust; and the JV’er can invest a great
deal of time establishing the relationships and the trust.
You’ll find that many JVers take the attitude that “The secret
is to find good people, do some Joint Ventures with them, then
keep looking for more opportunities to do other deals with them
after the promotion is done.” (This quote is from T.J.
Rohleder, whose business is one of those I mentioned … where
almost everything they do is a JV of some kind, and they make
millions doing it.)
So you can see how I contrast this with the semi-anonymous
nature of so much Internet Business.
Now, it’s important here to recognize that the Internet JV
world is divided into two.
On the one hand, there are JV opportunities between expert
marketers. These are people who know the value of a visitor to
their site, know the conversion rates of their different web
sites, the conversion rates of their lists … the language of a
JV is simply business.
On the other hand, there are far more numerous JV
opportunities with Joe Blow, or Jane Doe, the owner of a web
site and a mailing list or of a "regular world" product or
service, but someone who actually knows very little about
Internet Marketing, and nothing about Joint Ventures. The
opportunity is great, but the way you have to turn the
opportunity into a reality is entirely different than when
you’re dealing with experienced marketers.
If this arena interests you, you should seriously consider
buying a course because you don’t know what you don’t
know in this facet of doing business; and what you don't know
here can hurt you.
If you do some research on the topic of JVs on the Internet,
you'll come across the name of Marc Goldman. With the exception
of Jay Abraham, you’ll see his name mentioned more than anyone
else’s in the Internet JV world.
One of the first purchases I made to understand the JV world
was a CD-based product called the Joint Venture Brokering
Mastery Teleseminar, put together by Marc Goldman, and while it
was good, and worth the US$177 I paid at the time, it was the
wrong thing to buy.
Goldman’s e-Book JV Secrets Revealed, which is a lot less
expensive, is a better product in my opinion; it's more of a
practical "how to" for newbies, and among other things the
package includes sample contracts (including a
Non-Disclosure contract) which are themselves worth the
cost of the eBook many times over. JV Secrets Revealed is
simply packed not only with the concept, it’s packed with
practical advice and resource guides that are worth their
weight in gold if this opportunity interests you at all.
The Goldman material was a complete eye-opener for me. For
example, how do you get the attention of the people you want to
do the JV with? And, what can you do to make it almost
impossible for them to say “no!” once you have their
Goldman points out that you want to make it as easy as
possible for a JV partner, you want to remove almost 100% of
the risk from them, remove almost 100% of the effort from them.
So you’ll make sure that any sales copy is already written.
You’ll make sure that any affiliate deals are made. Any
tracking mechanisms are set up and in place. You’ll contact the
person they use to publish their newsletters, and you’ll give
them the ad copy, and you’ll make sure it includes their
affiliate id, and etc. Basically, you want their role to be to
say “Yes” to the deal, and to collect a check. You do
If you’re the JV Broker, you do this for BOTH partners. Make
it impossible for either of them to say “no!”
And Goldman points out to just what extent you might have to
educate the players … even if they ARE expert, experienced
As I say, you don’t know what you don’t know until you dive
into this stuff, and I can’t recommend JV Secrets Revealed highly enough if this
is an area that interests you.
Then there’s the other aspect I mentioned; when you’re
looking to do a JV with a “normal” person, someone who’s not at
all marketing savvy, just happens to have a valuable List or a
useful product that fits a certain market niche that you know
offers some real opportunity … almost everything that applies
to an “expert” JV goes out the door. The way you introduce
yourself to the players; the timing; the shape of the JV offer,
and … yes, almost everything.
Not only the best, but the ONLY know-how I’ve seen
documented on this is a US$47 e-Book by Jimmy D. Brown and Ryan
Deiss, called Niche JV “How to Quickly Promote any Niche
product Without Spending a penny!” I highly recommend
this one, too. A lot of what they say can be applied, with
great value, in almost all elements of your business, and
especially any Joint Ventures; but they offer insights
to dealing with JVs in the Niche Market world that are pure
gold if this opportunity interests you. When I
read them, my reaction was basically “Thank God I
just read what I did, that’s EXACTLY the mistake I would
have made otherwise …” That’s when you know the material is
Finally … I recently unsubscribed from my newsletters from a
youngster called Jason Cox, mainly because his style simply
grates on me. I’m getting old and curmudgeonly, I suspect.
Whereas he is young and brash and ... sort of LOUD.
But two things for sure … first, he has balls, and second,
he knows how to make money from Joint Ventures. This is a
20-year old, making thousands (he was making thousands even in
High School), in part because he has no fear. In some of his
material (you could get it at
"howtobrokerjvdeals.com", but this link is no longer
working, and you had to go through a name-squeeze) he
walks you through the research he did to find JV partners, and
how he went about getting their attention … and as I say he has
no fear, no intimidation factor whatsoever. So despite my
discomfort with his style, I recommend you sign up for whatever
he’s offering for free, then decide if he's your cup of
Summary of Resources I mention on this
JV Secrets Revealed - A Joint
Ventures How-to eBook from an expert; excellent, includes
Niche JV - an excellent eBook
explaining how to do JV's with "ordinary" people on the
Jason Cox's Name-Squeeze page - A 20-year
old offers JV know how