Before You Act ...
Free Internet Marketing Tips
Some things to think about; they'll save you time, or hassle,
1. Concerning the e-mail address you give to
If you dive into Internet Marketing, you will inevitably
give your e-mail address to a lot of different people, to
subscribe to newsletters or to get access to free reports or
similar. Not only will you (because they are experts in
persuading you to do so!), but you should, too; there is a lot
of extremely valuable information in their “freebies,” not the
least of which is to simply watch them in action – scrutinize
their sales pages, look at how they use pop-ups or the
equivalent, examine what they say that creates a sense of “I
must have it!” inside you, or even better “I must have it NOW!”
Observe how they get your e-mail address, and why you decided
it was a fair exchange. See how they use autoresponders, how
their subject line on e-mails is crafted, what they are doing
to prevent e-mails being killed by Spam filters, how their
e-mails are framed in terms of content and offers, and so
BUT! Do not, DO NOT, give out your “bread
and butter” e-mail address to everybody. While 100% of the real
professionals won’t dream of “selling” your e-mail address to
Spammers, and while their “unsubscribe” links really do work if
you choose to unsubscribe… you don’t always know who you’re
dealing with. So don’t take a chance. I signed up for a lot of
freebie stuff in a promotion managed by a solid professional
last year and my Spam mail ballooned within 7 days. One of the
participants wasn’t as ethically clean with his practices as
So here’s what you do.
Either register one or more free addresses with Yahoo.com or
Hotmail.com, where you can have unlimited accounts; or else do
what I do – pay a small (very small) monthly fee for the
privacy services at Cotse.com.
Their e-mail service enables you to have unlimited aliases
at any of a wide variety of e-mail address domains, and you can
make the alias up on the fly! So, for example, say you choose
your user name to be “grunge1212” when you join Cotse; and say
you choose one of their domains to be your main one, I’ll make
one up called wobbledegook.net.
Your e-mail address can then become (for example):
firstname.lastname@example.org. (You are actually offered
a variety of domain names that sound more business like than
This way, when you give your e-mail address to a guru called
Fred Bloggs, for example, for a product called “Instant
Billions,” you can give him any of the following e-mail
addresses; email@example.com or
firstname.lastname@example.org. Or fredbloggs@ etc
or fredsbillions@ etc. And so on. Different for every
subscription you make, different for every offer you check out.
All you have to do is go into your cotse account and set up the
e-mail forwarding so that anything whatsoever
@grunge1212.wobbledegook.net gets forwarded to your regular
This gives you the ability to set your filters to junk
incoming e-mail from that address, or to go into Cotse and
“turn off” any incoming e-mails from that address, if someone
becomes an unwelcomed mailer, and you find you can’t
unsubscribe. You can also see who sells or passes on your
e-mail address to others, incidentally.
By the way … most of the professionals would remove a soft
and dangly component of their body with a dull knife before
they’d sell your e-mail address. From a purely commercial
perspective your value to them is waaaaay greater than what
they can earn by selling your name to a spammer. When you trust
them, your value is greater still. And they know they’d be
stupid to do anything to violate that trust. And at a purely
personal level, these guys hate Spammers with a passion; their
profits are seriously hurt as a result of the consequences of
the proliferation of Spam.
2. Concerning e-mail addresses on your web
If you include an e-mail address on your web site you’ll
soon find it’s been “harvested” by a “bot” and you’ll start
getting floods of Spam.
To avoid this, you have two common approaches.
1. You can use a graphics program to create a jpeg or
gif file with your e-mail address on it. This way, it
cannot be harvested by a “bot.” 'Bots can’t (don’t) read
the text on graphics files.
For example, here’s an e-mail address
for . It’s in the form of a graphic, it can’t
be harvested by a 'bot. The negative is, people can't
just click on your link to e-mail you (only a negative
if you actually want people to contact you!). They
have to physically key-in your address.
2. The alternative is to code your e-mail address so
it’s unrecognizable to a ‘bot. You can get the code here:
This is one of many websites providing a similar
service, all free. You just plug-in your e-mail address
and you get the code to cut and paste onto your site.
(Incidentally, I tested this using a Cotse address to
confirm it wasn't a trick to harvest some e-mails for
3. Concerning domain name Registration
When you register a domain name, you have to provide a great
deal of information including your name, company name if
appropriate, address, e-mail address, etc. This information,
too, can be harvested by a ‘bot; or, looked-up by anyone who
wants to know the details of the ownership of your site. All
they have to do is go to (for example) http://www.whois.com/ and enter your web
address and they can see all the details.
This might be perfectly OK with you. But, if you want to
retain privacy, choose a domain registration service like
GoDaddy or 1&1 where you can have your domain
registration protect your personal information. You become
anonymous. 1&1 don't charge for this, which is great;
they are much less expensive than GoDaddy, and
therefore a great deal if you are only managing a
handful of sites. If you are managing a lot of sites,
registering 50 or 100 domains at a time then mass-setting
nameservers to point to a different host, then GoDaddy has
advantages that justify the expense; they handle
mass-management better than 1&1 ... although I hear
1and1 are heading in the right direction in the near
However, be aware, there MIGHT be a negative to the
anonymous registration. It has been rumored that Google
penalizes anonymously registered domain names with lower
rankings … no-one outside of Google knows for sure whether this
is true or just one of many Google rumors. On average there are
about a gazillion new Google rumors per day.
4. Concerning a 3-dimensional filing
If you’re a completely organized human being, you don’t need
this. But if you’re anything like me, your 3-dimensional filing
system means you have piles of stuff all through your office,
and scores of slips of paper containing random but valuable
notes distributed throughout these piles.
If you get into Internet Marketing, you’ll be FLOODED with
many, many more little bits of random data. Useful product
names, web sites, people’s names, ideas that strike you, phone
numbers of people who interrupt your browsing when you’re
concentrating, log-in data to membership sites, and etc.
I could advise you to simply get organized. But I know it
doesn’t work. So here’s the next best thing.
Download a free but PRICELESS piece of software called
keynote. Install it. Learn it. And from
thence forward (I've been looking to use "thence" in a
sentence since 6th grade), use it to keep every little piece
of data in a single, search-able location. You can open
unlimited files, have unlimited notes in each file, have
unlimited entries on each note, have indented “nodes” for
each topic , etc.
I don’t know how I’d live without this piece of software.
Within 48 hours this software became the cornerstone of my
professional and personal life. I love my family dearly but if
my house caught fire I’d start looking out for my wife and kids
after making sure I had e-mailed a backup copy of my keynote
file to my webmail account.
- If you use Internet Explorer, Netscape, Mozilla,
NetCaptor or Opera as your Web Browser, buy a piece of
software called Linkstash. The first thing to
recognize is, you’re going to discover 100’s, even
1000’s of useful links as you get into Internet
Marketing and you simply never know when you’ll need
them. I finally got completely ticked off at the
appalling lack of functionality in the “Favourites”
or “Bookmarks” functions of the conventional Browsers,
did a lot of research, and Linkstash is the answer to an
Internet Marketers dream. You can capture addresses,
create folders, add comments, sort, move stuff around,
and search, … all so easily it makes me even more angry
that the Browser manufacturers didn’t provide this
service. It simply integrates into the Browser toolbar.
And it’s inexpensive.
Consider buying another piece of software called
. My need for
tracking passwords and log-ins exploded as I
got involved with more subscription sites,
server-side software applications, tracking
software, you name it. Now, you CAN keep all
these on Keynote. And you can encrypt your
keynote file to keep the information safe
against computer theft. But Roboform is
designed specifically for making password and
log-in simple and secure, and it does a great
job. It does a lot more, too; it's essential
software as far as I'm concerned.
5. Concerning your buying habits
The gurus will tell you that if you want to make a fortune,
find a market with the following characteristics:
- Large numbers of people
- Irrationally passionate people
People with disposable income that
- Have their own language
- Have their own publications
- Have their own events
- Have their own celebrities
- Have their own subculture or
- People that are addictive (and addicted)
- People that are repeat buyers
Now, if you are here … you are probably a good candidate to
be considered one of these people, by Internet marketers! I
know I am.
And that makes you vulnerable … because these guys, the pro
marketers selling to people who want to make money on the ‘Net,
are good. Damned good! And they know how to squeeze your greed
glands till you can’t wait to get your credit card out and buy
Don’t get me wrong: you SHOULD buy some things. This whole
site is aimed at directing you to the various opportunities,
for heaven’s sake, and I recommend a lot of good stuff
Just be aware that beyond what you need for some
fundamental learning, once you’ve identified an
opportunity path that appeals to you, if the lack of something
isn’t an immediate obstacle, don’t buy it yet!
I’ve tried to be careful … but I probably have more than
$1000 of software or services that I’ve bought and still am not
in a position to take advantage of. I bought it because the
price was going to go up (how often will I fall this? Damn it,
I USE this tactic myself yet I'm still a sucker for it) and I
knew I’d need it later, or because there was limited
availability and no-one else offered anything like this, or
because … well, because it was just so darn neat!
But what I’ve learned is that the price MIGHT go up, but it
often doesn’t. And even if it does, you might have been able to
use the cash to buy something that you DID need right now, that
would actually have made you the money to pay the extra
And, yes it really MIGHT get taken off the market soon … the
pros really do this, by the way, sometimes at least. But most
often (there are a couple of big exceptions) it does come back
on to the market, later. Or else, someone comes up with a
knock-off version within a few weeks that does the job just
fine. Or even does a better job.
And yes, it might be neat, but, ... is it, this minute,
inhibiting you from moving forward? (Or is it just that we
wants it, my preshusss?)
It’s very easy to become a “latest new thing” groupie, and
waste not only a lot of money but also a lot of time. It's very
common to see the question asked in Forums "I already own
Product X but now I see product Y has been launched, what does
it have that Product X doesn't?" and the veterans always reply
by asking, "Are you using your Product X?" Because 9 times out
of 10, they aren't. They're just hooked.
6. Concerning Google Adwords research
If you do a Google search, the ads you see on the right hand
side of the results page are dependent on where you are. For
example, if you live in the USA and search on "Mortgage Broker"
you’ll get different Adword Ads than someone based in
England, for example. In fact, someone in Boston, MA will get
different results from someone searching from Buzzard’s Breath,
If you’re not in the USA but want to see US ads, then you
need to first browse to what’s called a proxy site; then tell
it to take you to http://www.google.com/. It is important to
use a US-based Proxy site! This “fools” Google into
believing you are from the USA and you see the real thing. I
use: http://www.urlencoded.com/ … it definitely
causes US based ads to be shown, but I'm not sure which
part of the US this pulls in ads for - Texas, I think.