The Search Is Now Over - Google Local Pages Makes It Simple
A big change took place in the later part of 2010 in how Google handles local searches.
For several years it had realized that one in five of the lookups people did on their search engine were locally oriented. Whilst folks required specific information about a huge number of different topics, a strong minority were seeking local information, often in the form of finding their local butcher, baker and candlestick manufacturers.
For business endeavors providing products or services for their local consumers, life has turned out to be easier. Definitely that's the situation for those smart enough to utilize the substantial marketing or advertising gift Google has come up for them.
Google has always been testing its mapping capabilities and Gps system combined with its superior access to the universe of data online. Today, Google can identify the physical location of your computer when you browse. It also is aware of the physical locations of all the businesses in its data base. Subsequently, it can plot their relative proximity to you when you (or a potential customer) do a search.
Impressions are actually the key in business. Promotion materials like business cards, posters, postcards, fliers, pamphlets and catalogs must satisfy the customer at the first glance.
Google has made its way into the behemoth it is by stressing one specific goal: providing the searcher with the most relevant information possible in response to their search. Google Local Places is just one more major step they have taken to take control of the search market, by providing its users the appropriate information they want.
This has been an evolving functionality. Until recently, if somebody searched for a "chiropractor" on Google, or any of the other search engines, they would get millions of possible results. The first page of results might exhibit a national chiropractor institute, or possibly individual firms in New York or Los Angeles. Rarely would the searcher see a result from their immediate area. This caused the individual searching to change their search to something like, "chiropractor, Minneapolis." When they did that, the results were much better. Websites would be listed that incorporated both terms, and therefore more relevant to the Minneapolitan who was looking for a chiropractor.
If you desire to learn about using the internet for the purpose of marketing and how to sell over the internet and turn a few hours of work into a constant income, you've got to take a closer look at some of the many possible ways for promoting using the internet.
The entire industry had sprung up called Search Engine Optimization or "SEO" to help organizations win the battle to appear on that first page of Google results. I and other SEO experts advised businesses to get their web sites to appear for local terms having, 'long tail geographical keywords.' This is why I named my consulting business, Minneapolis Internet Marketing Consultant and picked a url for my web site of MinneapolisInternetMarketingConsultant dot com.
For a virtual company, internet retail marketing is essential. Nevertheless even for brick and mortar companies, even those who do not sell anything online but rather meet the needs of local customers, retail internet marketing can expand the business and give the company much more exposure locally.
It did wonders for me and for many organisations. Now those of us in the industry know a variety of additional steps that a business could take to get their web site placed at the top of the search engine results. These fit in two general categories, on page and off page factors. These still matter when a business chooses to get itself or a product line rated in the organic results on Google and the other search engines. (Organic results are the natural search results that Google finds for any given search as opposed to the paid adverts.)
They remain particularly relevant to non local companies, national brands, etc which cannot take advantage of the local internet search gambit discussed here. These are beyond the scope of this report. For the most part, local businesses could get on the first page of Google results just by paying attention to the details I will be outlining in the next pages. They still remain powerful and crucial in highly competitive fields and markets. For the majority of "main street businesses, mastering Google local places will be enough to help you get the lion's share of the available visibility in your marketplace.
As more and more organizations are making use of the internet for marketing, a web-based marketing campaign can be an essential tool for the company.
Now the question is how to get on Google maps. That's another story in this ongoing series.
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