“Software-Generated Website with
The Internet Never Stands Still,
Boy, keeping this page up to date is almost a full-time
occupation because the world changes so frequently, and
the overlap between software generated junk, software generated
white-hat, software supported "authority" sites is narrowing
all the time.
When I first wrote it, this page was about a very clear
strategy, distinct from the main-stream marketing approach -
about legal deception of the Search Engines using software
to create sites that in all truth are mostly junk; about ways
to use software to create the illusion of valuable content
without doing the work that would normally be required to
actually create that content. This can be very quick, very easy
and very substantial money ... but it's arguable whether
it's a long term business, it's NOT for everyone; and
it IS getting tougher all the time.
These days it's about just one tactic in the broader
strategy that includes software generated sites and
software-supported generation of sites, and the difference is
getting greyer all the time.
Even though this slice of the market is far less attractive
than it was I'm leaving it in for now, because it DOES still
work if you do it right. But there is a price to pay.
Also, when I first wrote this page Google was the sole
provider of the Adsense-type program. These days Yahoo is on
board and Microsoft is heading that way, and there are many
other "context driven" advertising programs available that you
can use to make money with. But Adsense is still King.
Edging from White-Hat to Grey-Hat
to Black Hat
We're going to wander just a little bit away from the
"white hat" approach to making money here; we'll edge a
little into a grey (but still entirely legitimate) money-making
approach, then wander a lttle bit further to something that is
right on the border of "black-hat" (meaning, you're doing
something that the Search Engines, and Google Corporation in
particular, will be unhappy with ... if you do it so
poorly that they find out). 12 - 24 months ago this
was a sure-fire money-maker; today, the opportunity is
still real but you have some decisions to make.
In its purest form, what you're doing here is to use a
computer program to take a list of hundreds, even thousands of
keywords on a topic and in just a few minutes generate a web
site with 1 page per keyword, and with Adsense on each and
every one. In their original environment, these pages were
attractive to Search Engines and gained good rankings, quickly.
Which led to fast, significant income.
But be aware up-front that what starts out looking like
a very simple opportunity (to read some of the sales letters it
seems that all you have to do is exactly what I've just
described and you’ll make money) can prove, in practice,
to require more investment, and more time, than at first
seems apparent. And, many on the 'Net consider that what
you are doing is in effect polluting the 'Net for personal gain
(and gain for the advertiser and, arguably, for
Is it worth it?
You make your own moral call. Financially ... well, I
recovered my entire investment in the first month, and I've
made thousands since, so you can understand if I have a
fondness for this approach.
Even so, I've almost abandoned it today. If I'd invested the
same time that I've spent learning about and building junk
sites on building white-hat, even authority sites, I have no
doubt I'd now be a financially better off. Building junk sites
means you end up with money in the bank but your site
eventually (and sometimes quickly) ceases to be an asset. And
you have to always keep up to date with the latest deception
techniques, and constantly be generating sites.
Let me explain, then you can make your choice.
A Flight Check Before We
First, a quick flight-check to make sure you understand the
fundamentals, before I dive into the details.
In the GoogleCash section of this web site (click here if you want to view it), I
explained the concept of Pay-Per-Click (PPC) advertising,
and explained in some details the particular form of it
practiced by Google, called Google Adwords. Essentially,
advertisers can place ads on Google’s Search Engine results
pages, and they pay Google every time someone clicks on
their ad (and is taken to their website).
In the Adsense Opportunity page I explained how this had
expanded to a program called Adsense, where people with
their own Web Sites can also show Google's Adwords ads, and
Google pays them a share of the Per-Click value every time a
visitor clicks on an ad.
And on the page (page? More like a mini-eBook!) where I
discuss Adsense on Content-rich pages, I mention
that a content-rich theme site carrying Adsense ads can take
dozens of hours to create, even if you are working with
content written by others. Now, over the past year
or so this time HAS shrunk as I explain there also
... you can create decent white-hat sites in minutes these
days - genuinely valuable, even if not of a good enough
quality to be considered "authority." Check InfoGoRound for an example.
The Marketers Looked for a Fast
Web Site Builder
But when it took days to build a decent site, Internet
Marketers looked for a programmed solution to shrink the time
to get an Adsense site up and making money; and they found one.
More accurately, they found several. I go into some added
detail in my Tools of the Trade page, but two of the
popular ones were called Directory Generator and Traffic Equalizer. They're still around,
DG is going through a major upgrade for 2007, and the
current versions are still making people money
but please ... by all means click on the links to check
the sales pages, but don't buy these until you've read the
rest of this page!
(Incidentally, if you're techie-oriented take a look at a
product called ArticleBot which is an amazing piece of
software. I talk about this much later in this page).
Anyway ... for a while these were an Internet Marketer's
dream come true. After first being used by the experts to make
their own bucketloads of money, these software packages were
released to the public, and hundreds, perhaps
When I started, I generated my first sites with a lot of
frustration and cursing because the software I used – Directory
Generator – had inadequate documentation. It may still
do, but thousands of dollars later I don't hold a
Also, there are several elements of know-how that have to
come together to make this work; and more, to make it work for
more than just a short time. But after all the cursing and
re-work, I watched as the income from the first small bunch of
sites moved above $1000 within a month. I think my daily income
from this first, small, fumbling group of sites peaked at $120
a day. And I reached the point where I could go from zero to an
on-line site in about 4 hours.
Even today, I still get some income from these initial sites
- greatly reduced but still measured in hundreds of
dollars a month. And, I haven’t lifted a finger to touch these
sites since the day I built them (that's a mistake, by the
At one time, a few people were reputedly making $20,000 and
even $30,000 a month from these types of sites. One guy at
least still makes 6 figures from his sites ... per month. But
he's got (literally) thousands of sites, perhaps even
But as I say, the world has changed since then; some people
found their income dropped from tens of thousands a month to a
few hundred bucks a month, almost overnight. The Goldrush
is over; but there's still money to be made if you know
So let's take a look at the opportunity in some detail.
The Search Engines Get
First of all, to earn income from Adsense sites, you
need to have traffic visiting your sites. And the principal
means of getting that traffic for these types of sites is from
the “free” Search Engines … mostly Google, Yahoo, and MSN.
The problem is that if you go with the fastest, easiest
approach to generating these sites, with very little
“customization,” the Search Engines have
become increasingly efficient at identifying these sites
as “generated” sites of little value to searchers, and they
give you a corresponding low ranking for the relevant search
Generated sites aren’t illegal, or anything, so you don't
get banned or suspended or shot at dawn, it’s simply that
the Search Engines consider these sites, with some
justification, to offer very little useful content to someone
who’s searching for information. So they rank them low. Low
rank = little or no traffic. And little or no traffic
means little or no money.
When Google figured out how to identify generated
sites, well ... that's one of the elements that led to the
plummet in the Adsense experts' incomes.
Another was that Google gave advertisers the opportunity to
pay less for ads that appear on other people's sites. Some
advertisers don't know about this, but some do.
And then Google introduced Smart pricing ... basically, they
can pay less to the owners of some web sites than to others,
depending on their vie of the "quality" of the sites.
The total of these was a dramatic drop in Adsense revenues
for many folks using the machine-generated approach. One of the
top guys - he owns Directory Generator - says he makes on
average $10 per site per month. Contrast this with the peak,
when I had individual sites making $50 a day on occasions, and
I'm an amateur.
The Answer - Content, or a Good
To respond, you find yourself in a dilemma.
If you want speed, you need software generateds sites. But
if you want traffic, if you want a good quality score, you
need a level of quality that doesn't pop out of a
pure software generator.
The answer? If you want to stay in the game, you
have to provide some useful content on the page. Or at
least, you have to provide what the Search Engines THINK is
useful content for their searchers. (I'm suspending judgement
and just being pragmatic, here.) And, you have to do other
things to make sure there's at the least an illusion of the
site being a quality site.
So … how’d you like to hand-write 1000 pages of
content? Even 100?
Right. Me neither.
So, marketers determined to squeeze the most out of this
opportunity started to employ a combination of tactics which
still work today.
Directory Generator and Traffic Equalizer provide templates
with the software you buy. If you don't customize these, it's
very easy for anyone (let alone a Search Engine) to identify
you as a DG site or a TE site. So you're better off to start
from scratch; design your own template, and graphic header at
least, choose your own format, make it look as different as
possible from the standard template. That implies some ability
to work with html code, of course.
Arguably, keep the sites
When Directory Generator and TrafficEqualizer were
introduced it was common to build sites of thousands of pages.
One page per keyword, in fact, and with the right tools it's
not hard to find 10,000 keywords on some topics.
Some experts will tell you it's still OK to do that if you
use the other techniques (including custom page designs) to
minimise the footprint risk. Other experts maintain that Google
is smart enough to recognize that 5000 page web sites don't
emerge overnight by human input ... so you're bound to be
identified if you do that these days. So the recommendation is
to build sites of 100 pages or so (and ideally, grow them a few
pages at a time).
Add a Blog
In addition, one of the first things you're going to do is
to put a Blog on your site, as an addition to the main
pages "section." And you're going to keep the Blog updated with
Most people these days are VERY familiar with Blogs
... sort of an online journal, where people can
record random thoughts, point out useful sites or articles,
discuss issues … and other people can add their own comments.
From a Search Engine’s perspective this is wonderful … fresh,
new content, just what people who are searching for information
on a topic might want. So the Search Engines are happy; or at
least, happier, when they find a Blog on one of these
sites. It's not enough; but it's one easy element.
The Blog Topic is going to come up a few more
times throughout the rest of this section; I go into some
essential Blog know-how in the Tools of the Trade page, and it's also
worth scanning the page "Adsense with Blogs," which is about using
a Blog instead of a Website as a vehicle to earn
Adsense. But today, the decision to use Blogs for
anything other than "pure" use almost inevitably means using
a piece of software called Wordpress, because it’s a good
piece of software but best of all, it’s free. You can
download it from the WordPress site. Blogger provides free
sites, too, and is waaaay easier to set-up than WordPress,
and is ownee by Google so you'd suspect Blogger woulkd be
the way to go, but there's a problem ... Blogger kills Blogs
that are used mainly to promote other sites.
So, WordPress it is.
However, WordPress is NOT simple, and not as useful straight
from the box as it can be with some tweaking. So you DO have to
learn how to use it properly; "properly" meaning a) get it to
do what you want, b) do it so the Search Engines are happy, and
c) don't waste time with it.
There is a lot of information on the ‘Net as to how to
install and use Wordpress, but I eventually gave up and
bought Brandon Hong’s video course. I learn best
when someone walks me step by step through EXACTLY what I
need to do, on their own computer, and this is exactly what
these videos do. They saved me hours. I'd already wasted
hours before they came out, so I needed no persuasion to
convince me that it was worth learning from someone who knew
what they were doing.
But … what if you have several sites? Dozens, even? Doesn’t the
Blog tactic mean you have to write a gazillion posts a day to
update every Blog at least once a day?
Well … it might … if you didn’t buy some software
called RSS2Blog; this is an ingenious program
that finds relevant content and posts it to your Blog,
automatically, every day! So from a Search Engine’s
perspective it looks very much as if someone who really
cares is conscientiously writing to the Blog on a regular
You can set up RSS2Blog to make posts to as many Blogs as you
want, as often as you want. And, the automated posts WILL make
sense; they're not high-value to someone who stumbles on them
but they're on-topic, up-to-date, and would genuinely be of
interest to someone reading the Blog. And to the Search
Engines, which is 99% of what matters with these sites, they
look perfect. (If you want to use articles, or Private Label
articles, to include in RSS2Blog's inventoiry, that's fine
(Incidentally, if you do invest in RSS2Blog, then of course it also opens the
door to making automatic posts to Blogs which are
stand-alone (rather than being in conjunction with a
website) and also contain Adsense ads; as I say, scan my
Adsense and Blogs page sometime. And
you can even use the Pro version to create Affiliate
Marketing Blogs using datafeeds ... a topic for another
Now, at this point you may be thinking that this is
beginning to look like work. And, some investment. And you’re
right. So … be prepared to treat this as
a business decision, when we’ve finished.
Because there’s more here yet and I will not hide the
costs from you. One thing that ticked me off was how,
after making an investment that I considered a sizeable
one in software, I was then faced with another expense that
no-one had warned me about. And then another. And another.
So, when I have built the whole picture here for you, I’ll
walk you through the business case for the different options
that you have.
Recap: No Customization MIGHT
Work, but You Are Taking A Chance
So let me recap … you can build a Directory Generator (DG)
site with Adsense in minutes, with no customization, and --
even today with the more discriminating Search Engines -- if
you’ve done the keyword research right and chosen an
appropriate topic it MIGHT still generate you money, possibly
for weeks, possibly months or years. “How much” money is a
function of many different factors.
BUT, without customization the site is likely to generate less
money than it could from the get-go, depending on when the
search engines recognize it for what it is; and, it is likely
to be dropped in the Search Engine Rankings whenever they do
recognize it for what it is. And it could even be
still-born, failing to get any position in the engines and
failing to get any traffic of consequence.
This might be enough to turn you off the Opportunity, right
here. In fact, many who previously focused on these generated
sites now have moved over to full-fledged content-rich theme
sites, as I describe in the Adsense with Content page. I'm mostly
through that shift myself.
Strategies to Give You More
Staying Power (In the Search Engines)
If the negatives and caveats haven't put you off then
recognize up-front that if you want more than peanuts from your
site then you're going to have to do those things that give
your site more sticking power in the Search Engines. The first
was, customize your templates or even better, start from
scratch. The second was, start small and grow. The third, add a
Blog to your site, and use automation to keep the Blog "fresh"
with the least possible involvement of your time.
You should also make sure that the site includes a robots
page and an "about us" page and ideally a site-map, of
course. ALL quality sites have these. Most junk sites
historically have not.
But ultimately you have to find a way to add content to the
Directory Generator (DG) pages themselves – while recognizing
that you don’t want to spend several lifetimes writing hundreds
of pages of content for these sites, because they're not worth
it. Nor do you probably want to pay someone else $5 to $8 an
article to write a few hundred custom articles for you (a
tactic that DOES make sense for a different type of marketing,
Affiliate marketing, where the income is more assured, the site
is likely to be profitable for years, and also where the site
is also much smaller, typically).
If this seems like a dilemma … it isn’t, really.
You have several options:
Content option #1: Just as I describe in
the Content-Rich Adsense opportunity you can
go to any one of several on-line article directories, such
as Articlecity.com, or Goarticles.com or EZinearticles.com and search for
on-topic articles, and download as many articles as you
want. Then manually plug these articles into your Directory
Generator pages using some editing software.
You are not violating copyright here or anything; in fact
the article authors want you to use their articles on
your site because the articles contain a link back to their
site … and if lots of other people seem to have links to the
author’s site (because they are using one of the author’s
articles), the Search Engines think, wow, this must be a really
important site, look at all these other relevant sites that
link to it … so they give it a higher ranking. Which has lots
of advantages for the article author.
The “pro” here is pretty good; you get useful content,
typically using a lot of the right keywords to make the Search
Engines happy, and … 100% free.
But there are some “cons.”
One is that there aren’t always many articles on a given
topic. There are dozens on some … few on others. Not a big
deal, to be honest, you can just re-cycle them. On the type of
pages you’re building, no-one is usually going to go from page
to page and therefore recognize that you have the same
articles. In fact, you don’t even want them to; you
want them to visit and click on a Google Ad. And that’s it. In
a perfect world you'd build Adsense sites with NO content other
than the ASdsense ads, and no links away from the pages other
than via the adsense ads, and you'd even want to disable the
"Back" button on your browser! But you can't do that ...
although some Adsense marketers get close, this would be in
violation of Google's terms of service.
So the content on these sites isn't actually for people to
read; it's 100% to keep the Search Engines convinced that
you offer useful content and aren’t one of those hated
Directory Generator sites.
the articles, as you should, on every article there’s a link
from your freshly-generated page to the article author’s site,
so in theory you’re giving the visitor a chance to leave your
site without either clicking on an ad or visiting another of
your pages where there are more ads. But on a Directory
Generator page there are typically MANY links anyway, so in
reality an additional one isn’t a big deal.
The biggest “con” is simply that some of these sites are
pretty large, 100 to 250 pages is recommended these days
although historically sites were thousands of pages in
size, so if you are going to be conscientious about it ...
it takes a long time to manually insert the articles into the
pages. And remember, you're whole purpose at the outset was
quick money. If you're going to plug the articles in 1 by 1 you
might as well be building sites to be proud of, using the
Adsense with Content-rich pages strategy.
(You COULD just plug one article in, of course, to the
template ... But there are serious negative consequences to
your site performance if you do this.)
Content option#2: you can buy a
clever piece of software called RSS Equalizer.
Now, you may not be familiar with RSS technology
and I’m not going to dive too deeply here, but think of it like
this; every news site on the Internet, many web sites, and many
Blogs offer a “feed” of the latest story or latest posting
or latest change to a web site, usually in the form of a
headline and the first few lines of text. This enables people
to view the feeds on their own PC, identify what’s new and
interesting, and click on the article if they want to see more.
It saves people from spending half an hour each day wandering
to their favourite news sites, Blogs and web sites to see if
anything’s new since the last time they looked.
What RSS Equalizer does is to identify articles on
the feeds that relate to your keywords (you have to do some
initial set-up to choose the relevant feeds), then
automatically post the headlines and first paragraph as
text onto your web page. Now, you choose how this
appears on your web page… but you might have (for example) 5 or
10 or more RSS articles being posted to your website, and
(again you choose) updates every 12 or 24 or more hours.
The result of using RSSEqualizer is that your web page appears
to have a lot more content (because to a Search Engine the
RSS material simply looks like solid, on-topic content), and
this content changes … which may be good or bad from a
Search Engine ranking point of view (even the experts argue
this one) but the argument is largely irrelevant. The
most important thing is, it appears to a Search Engine to be
“content.” And makes your Directory Generator site look a
lot less like a Directory Generator Site. I was one of the
initial subscribers and it still seems to work like a hot
Content option #3: You can pay a
monthly fee to have access to a service called ArticleBurner.
Earlier, I mentioned the availability of articles
for public consumption, but that it took time to slot the
articles into a big site (unless you just wanted to use a
single article for all pages, which has a lot of
Well, what ArticleBurner does is enable you to
download a bunch of those articles into a "pool," then to
automatically pop one of those articles on to your web page ...
but ONLY when a visitor visits the page, or when a Search
Engine visits the page (to check you out and ultimately decide
whether to give you a decent ranking or not). This way,
you might have only 10 or 20 articles in your pool, but if
someone visited your site, browsed to a page ... they'd see one
article. If they browse to another page, which is
unlikely ... they'd see another. And if some Google snitch
reported your site to Google and they sent one of their humans
to view the site, they too would see different, relevant,
valuable content on every page, at least for as many views as
there are articles.
So you get solid content that helps to disguise a
Directory Generator site; and you get it with a minimum of
labor, which is the whole point. All you do is pop a little bit
of code you get from Article Burner on to the template you're
using, then go ahead and generate your 200 to 2000 pages as
before. To be fair I have to tell you there have
been some glitches; sometimes a site is slow to load, for
example, and the service was even "down" a few times. But it
seems pretty solid these days, and it still does a good job
Content option #4: Ah … now we’re moving a bit
closer towards “Grey Hat” (not as bad as "Black Hat!") Search
Engine optimization … sort of. What I mean is, up until now
everything we’ve talked about has been legitimate forms of
adding genuinely relevant and even valuable content onto a
framework of a less valuable Directory Generator site.
But another option is to take a single article
that you write or acquire from a Private Label
provider then use “mutator” software to rewrite
the article in a thousand different ways. Same article,
but almost unrecognizable in each different variation.
There are several ways to generate the different
versions of the article. One is to use a piece of software
called Unlimited Domain Hosting Only $9.95 a Month"
target="_new">Para Builder; you set it up, put a piece
of code on your website, and it generates a version of the
original article to display every time someone visits your
web site (or when the Search Engines come a’visiting). A
"Black Hat" specialist whose knowledge I respect reviewed
the software and said it does exactly what it’s supposed to
In an entirely different League is a piece of
software called ArticleBot. This, too, acts as a mutator
of any written article; but it can do far, far more; it can
even be used without Directory Generator to generate sites
used to earn Adsense income. Available for a monthly fee,
this software has many more possibilities than are needed
for just this purpose.
From Theory Into Practice; the Generation
OK, with all this background and the confusing
options … how does this whole thing work in reality?
Open a web hosting account. For reasons I explain
in depth in the Adsense with Content page, and also
in Tools of the Trade, I suggest you look at my
previous preference "1&1
" or, my current
favorite, for this Hostgator with
Unlimited Domain Hosting Only $9.95 a Month
Once you've done this with the correct account type
at 1&1 or Hostgator you can register new
domains and add new web sites as often as you want,
whenever you want.
After some research, you choose an appropriate
topic, and register your own domain
name (again I suggest "1&1
" to do this so you
remain anonymous!). This is simple
and quick … when you know what you are doing
or are following instructions.
You find out exactly what search terms people are
using to search for information concerning that
topic. What I’m about to say may seem unbelievable
at first sight, but with the correct tools you’ll
find it very easy to come up with 500 to 5000
keywords (the term “keyword” is used for single
words or phrases). There is software (some free,
some not) and services (some free, some not) to
help you do this. I go extensively into the keyword
research topic in Tools of the Trade
the Googlecash Opportunity
If you find 1000 good keywords, consider
building 4 sites with 100 pages to start, and
growing them to 250 pages each; it's a safer
strategy in many ways. But ... experiment. I
have sites from 100 pages to 2500, still
You develop the home page template and directory
pages templates for the software, if you're working
with Directory Generator. You add the RSS Equalizer
code, the Article Burner code and your
Adsense code to the appropriate places on the
You feed the list of keywords into the
program, give the software a few other bits of
information and click "go."
The software then generates you a single web-page
for each search term. So, for example, if you find
1000 common search terms for the market of your
choice, and feed them into Directory Generator,
then in a few minutes Directory Generator will have
produced 1000 web pages plus a home page. In
theory, each page is “optimized” to be attractive
to the Search Engines for the specific keyword, so
you get a good ranking. This (again in theory)
means that people who are searching for that
exact term in a search engine will see your
page ranked highly, and click on the link to visit
You “upload” the web pages to your website … again,
very easy once you know how.
And now you have a 1000-page (or whatever) website
with Adsense … all it needs is visitors. Also known
So that becomes your next task … take
action to get traffic to your site.
Getting Traffic with the
Mimimum Effort: Prepare for War
The starting point is to get the pages on your
site “indexed” (recognized, sort of) by the Search
Engines. Later, the Search Engines will rank them against other
pages of other sites competing for the same keywords.
Getting indexed is not always as straightforward
as it might seem … this statement is probably not a surprise to
you by this time, right? If you wait months, you will most
likely be “discovered” eventually by the Search Engines and
traffic will slowly begin to build.
To speed things up, you can "submit" your sites to
the Search Engines; you can even buy software to help you do
this. A lot of experts will tell you, this is probably the
worst way to try to get Search Engine attention. I know that
sounds odd, but my own experiences back that up. Google
recently urged people to generate a very specific format of
sitemap and submit it to Google; without exception, every site
I've done that on has disappeared from indexing for months,
even those that already had some indexing; while others get
fully indexed in weeks.
There are techniques, however, to get
your new site indexed in a hurry. In fact, new ones arrive on
the scene every month, it seems. The problem is, some of
these techniques become over-used and less effective as the
Search Engines wise-up to them.
By the way, are you getting a sense that there's a
kind of war constantly going on between the Search Engines and
Internet Marketers? That it's almost "us against them?"
You wouldn't be far wrong. Some people ignore the
war by simply doing the basics well, not doing anything dodgy
at all, focusing on quality content and well-optimized
sites. But even these folk often get clobbered by changes
the Search Engines make from time to time. But outside of these
goody two-shoes types :), there are others who make their
living trying to "beat" the Engines, especially Google.
While at the same time Google has some of the
smartest people in the world trying to avoid being "beaten" ...
or more accurately, trying simply to make sure that anyone
searching on their engine is going to be served-up genuine,
high-quality information sites that match their search.
Here's an example of the problem, in the form
of 7 family sites; all content-rich, with one
exception I'll explain in a minute.
Five were launched almost simultaneously; two were
launched a year earlier. The five launched simultaneously
received a minimum of "boosts" from my favorite techniques, but
what they received, they ALL received. The results?
One month after the five-up launch, one site
had all its pages indexed by Yahoo, none by
MSN or Google. Another had them all indexed by MSN,
none by Google or Yahoo. One had good indexing from
Yahoo and MSN, none by Google. One had poor indexing by them
all. Of the two that were launched a year ago, one was
fully indexed by all 3 Search Engines until 3 weeks
ago; a beautiful site with ongoing activity, today it has zero
pages on Google, lots on MSN, and 7 (of 35) on Yahoo. Why
dropped? Who knows. There's no dodgy stuff whatsoever going on
with this site. But get this; a site we built as a
"demonstration" model for a family member, with mostly blank
pages, and where the ones with content usually have just a para
or two of jokey nonsense, and where we made NO effort at Search
Engine optimization, is fully indexed on Google, Yahoo, and
This is the Search Engine insanity that drives
some marketers nuts; it's why many hate to depend on the free
traffic from Search Engines, and consider the pay-per-click
traffic to be much more desirable because it's consistent, and
can be turned-on and off. It's controllable. Whereas every
month, and especially after Google's periodic reshuffles, the
forums are filled with agonized "All my sites got dropped!"
wailing by dozens of baffled people.
Blogging & Pinging;
One technique for getting indexed in a hurry is to
let the Search Engines stumble over your site, so to speak.
Find another site, one with a good ranking that gets visited
regularly by the Search Engines, to link to your site (normally
in exchange for you linking to their site, in a practice called
The problem is, the only people who are likely to
be willing to link to a software-generated site are also owners
of software generated sites, equally desperate for traffic.
Someone with a good site receiving lots of traffic and with
a good Page Rank would be stupid to link to your
software-generated site, unfortunately; they could
actually be penalized for it, if the Search Engines take a
dislike to your site. So this is a great technique for "proper"
sites, but not always practical for software generated
One technique that DOES work for getting software
generated sites Indexed relatively quickly is known
as Blog and Ping. It's not as
effective as when I started using it but still works,
especially with the Yahoo Search Engine.
Now, you CAN do this thing called “Blog and Ping”
by hand … it only takes a few seconds per page, but you should
only do a few pages per hour, so it’s a nuisance to do manually
if you have, for example, 250 pages. So there’s real
value in using software.
If you buy RSS2Blog (which we discussed earlier),
then you can do the Blog and Ping work directly using this
software (it does much more than just Blog and Ping, of
course; B&P is just a beneficial side effect). I bought
into a service called Blog Burner when it first started up,
it still seems as good as any other B&P tool for the
basic Blog and Ping activity. But that’s ALL it does (at the
moment, at least); it doesn’t have the versatility of
RSS2Blog to post “content” from various sources into Blogs
at different time intervals (and more). Many Internet
Marketers consider RSS2Blog one of the essential tools,
incidentally. It's just so versatile; you can even use it as
a basis for creating an Affiliate income.
As I say, the Blog & Ping technique is not as
effective as it once was (I went from 0 visitors to my websites
to over 4000 visitors a day in a 6-week period using only
Blogburner) but I still use it today on new sites, with no
hesitation. It usually gets me in Yahoo pretty quickly. (Not
MSN, not Google; but many Adsense addicts find they get a very
satisfactory income just from Yahoo, and anyway there are other
things you’ll do to get Google and MSN to index you.)
A Mini-Net of Blogs
Works Just Fine, Too
Another way to get the Search Engines to stumble
over you by accident is to set up a mini-net of Blogs that
connect to each other. Set them up correctly for Search
Engine optimization, post to them regularly using RSS2Blog, and
make sure your posts occasionally mention your site or sites
... and the Search Engines WILL pick up the Blogs, will follow
the links, and will therefore encounter your site(s). I bought
a WordPress Video Course to teach me
how to do this.
Getting Indexed is the start. Then you want to get
a good rank with the free Search Engines; and, bring traffic in
through any other low-effort techniques.
In the Adsense for Content-rich sites page I go
into more detail on other techniques you can use; but
realistically, some of the most powerful of these are of
limited value for these low-quality software-generated sites
and they also take effort, which is better used to get
traffic to long-life sites rather than these.
If you're interested in filtering-out those that
apply versus those that don't, there are a LOT of traffic
generation techniques available to Internet Marketers.
Corey Rudl’s excellent Insider Secrets to Marketing Your Business
on the Internet is probably the most comprehensive
introduction to Internet Marketing you'll find anywhere, and
the books and CDs include 6 chapters on Search
Engine tactics to get good rankings, and 6
other chapters (50+ pages) on other ways to generate
traffic. Rosalind Gardner’s book, the Super Affiliate Handbook, goes into
Traffic generation in some depth. (There's a section in her
book called “9 Ways To Get Traffic To Your Site For Free”
and another “11 Ways to market Your Site Offline.”) James
Martell's Affiliate Marketing Handbook is another
Submit Your Site To
There are literally hundreds of web site
directories out there; if you have a decent site and apply to a
hundred, you'll get accepted by several - perhaps as many as
40%. This is an incredibly tedious task and you shuld consider
using a for-fee submission service, but once your site is
accepted by a few directories you'll definitely find the SE
spiders come a-visitin'.
Find Relevant Blogs and
Leave Intelligent Comments
If you visit Technorati you'll find many blogs on
the same topic as your site; and, some of these will welcome
your comments on the posts they've made provided your comments
are not "spammy." If you post a few comments on people's blogs,
especially blogs that have a Google Page Rank of 1 or more (the
higher the better), with a link to your web site, ... once
again, it won't be long before the SE spiders come and visit
There's software out there that finds such blogs
and makes automatic posts ... that, in my opinion, is not
acceptable. If you build a junk site ... well, you're allowed
to. It's your site! But when you post spam on someone else's
blog you are abusing their blog, and either diminishing the
value of it in a user's eyes or else causing the blog-owner
additional work to clean out your crap. Don't do it.
Take Out a Membership in
Article Underground is a superb service,
pricey but worth every cent ... if you can get in. They are
The main value of Article Underground is to give
you Private Label Resource articles that you can use for
anything you want (well, almost ... check the terms of
service). These are intended to be the core content for
websites and even newsletters and ezines.
But one added service is worth the money all by
itself - access to almost 30 Blogs, all with decent Page Rank.
You can post to the appropriate categories of the appropriate
blogs and get links back to your site in a hurry ... good to
get you indexed, good to get links back to your siute that
elevate your profile with the Search Engines.
Taking Stock of Where We're Up
OK, now we’ve come a LONG way, and I need
to review the big picture again. (Yes, I know … again. But
we really have covered an awful lot of ground.)
Recognizing that there are a lot of arguments for
investing your time in white-hat sites rather than these
grey-hat sites ... it's your choice, and the minimalist
approach, very fast, no maintenance, is:
Register a domain (US$5.99 at 1&1
Open an account with a web host; you can go with a
free one … but I don’t recommend it. Try Hostgator
where you can get
Unlimited Domain Hosting Only $9.95 a Month
for example. I talk a lot more about the whole web
hosting issue in the Tools for the Trade section.
Buy software such as Directory Generator
(US$247); build pure Directory Generator
sites; and upload them to your web hosted
site. Then wait for the Search Engines to find
you; or, do some link exchanges (manual, no
fees) or write articles (free) or do manual
Blog & Pinging (free) to get traffic.
You might do well at first, but the time will come
when the Search Engines give you a low ranking and your traffic
dwindles … and along with it, your Adsense Income. You
might find you never even get a chance to be knocked down,
though: with a minimalist approach you don't invest much time
but your site might be still-born in terms of Search Engine
The other extreme is:
Register domains as before … for example, at
US$5.99 each with 1&1
Open a web hosting account that lets you host an
unlimited number of domains, for one monthly fee.
Again I recommend Hostgator, with
Unlimited Domain Hosting Only $9.95 a Month
I have several Hostgator accounts, each with
hundreds of sites hosted.
Modify the basic Directory Generator templates, or
design your own.
'contact us" page, "about us" page.
Set up RSS2Blog to post to the Blogs every day or
The expensive route adds up: a quick bit of
arithmetic suggests a US $600 minimum investment, plus
domain registrations, and US $77 a month if you go with
Articleburner (plus the hosting fee). More if you buy XSitePro
to develop templates.
Plus, this way demands that you spend more time
getting each site set-up … tailoring the template, adding the
code for Article Burner and RSS Equalizer, adding other pages
and linking them in, setting-up RSS2Blog, adding a Blog to each
site and setting it up correctly, etc.
However; the chances are these sites, once
created, will rank much higher in the Search Engines (and so
get more traffic, sooner) and stay alive much longer in the
Search Engines. Translating to more money early, more money per
day on average, and a longer duration of earning money.
It’s a business decision. You choose for
Here’s my take on it; but this is NOT intended to
claim you would do as well as I postulate here.
I made approximately $9,000 in 6 months with my
first few sites. Now they have declined (because I didn’t use
the strategies I describe above, when I set them up) to the
level where they give me less than $100 a month, from
a monthly high that was close to $2,000. I can’t complain;
that’s still a contribution to a car payment, right?
So, let's assume that with no promotion, a new
site gets $10 per month.
if the effort with Blogging and RSS2Blog and the
use of Article Burner increases the traffic by 2X and the daily
revenue by 2X, or extends the site's peak earnings
significantly, or both, you'll have some contribution to a
return on your investment.
However, if you’re intending to only build a
single site or two … then you might want to think about it. It
could take a long time to recover your investment, even years,
and the nature of Adsense is that it is Google's program;
Google could take the money flow away any time it wanted. But
seriously ... why would you buy Directory Generator software in
the first place if you weren’t intending to get a whole bunch
of sites up and running, in a reasonably short time?
With a couple of dozen sites, and provided
you make the effort to get traffic, you should recover
the investment fairly easily ... but again I'm not promising
anything because there are too many variables, your effort and
behaviour being the biggest.
So ... yes, there's risk. And unless you build a
LOT of sites, you're not likely to see a serious income. But
with some initial practice 80 hours could see you with 20
sites, even at just $10 per month per site that's $200 a month,
over a year that's $30 an hour, if they last 2 years that's $60
an hour, and these numbers aren't outrageous.
With All That Work, Why
Not Build A "Real" Site?
Well, that's a good question.
It is true that the level of effort to give
Directory Generator and Traffic Equalizer sites some staying
power is moving away from the "instant" site model when they
were introduced, and there is a strong contingent of
knowledgeable ex-users as well as those who always looked down
on the generated-site opportunity who suggest that if you have
to put that level of effort in, you might as well simply aim
for a genuine content-rich site in the first place, one of
which you can be proud, one that you can show friends, one
where you're not looking over your shoulder and waiting
for Google to hamstring you.
And I'm now one of these.
But there's no doubt that when you get the routine
down, machine-generated sites can be a source of income. And if
you're prepared to invest the money in domain registration and
pay someone overseas to actually do the keyword research,
someone else to build the websites, someone else to promote the
sites to get traffic ... in short, if you're p[rep[ared to
treat it as a business it can become a serious source of
But you should still beware of Google; a change in
their policies could still cause you severe damage,
So if you DO take a serious run at
software-generated Adsense sites (as distinct from the
higher-quality software-supported white-hat sites), don't have
all your eggs in this basket; build revenue streams from other
Some Realities, Hints,
Tools, ... and an Opportunity, if "Black Hat" Stuff Doesn't
Finally, some things to be aware of:
The Internet changes all the time.
The Blog and Ping technique worked incredibly well
… now it’s still better than not doing it, but less
effective. Currently, Articles are the hot
technique to get links back to your site … perhaps
that will change if the Search Engines decide that
links from articles don’t count, or something
silly. Search engines love Blogs … at the moment.
Perhaps that will change as more Internet Marketers
fill Blogs with useless rubbish. Directories (such
as the ones generated by Directory Generator) have
always been well regarded by the Search Engines …
but the massive explosion of software-generated
Directory sites in the past couple of years seems
to be slowly turning them off – at least from those
they can clearly identify as software generated.
Directories per se are extremely valuable and valid
web sites and should always be regarded as such by
the Search Engines, in my opinion.
So who knows what will change by the time you
read this? All I can tell you here is
what’s worked for me, and how things have changed
for me over time. And encourage you to stay in
touch with what’s going on, by getting involved in
appropriate forums online. If you’re in the
business for more than just pocket money, you need
to stay on top of what’s happening in the Industry.
Especially trends in Adsense and Adwords and Search
One of the biggest obstacles I hit when I started
generating sites was the difficulty in generating
what’s known as the header graphic.
If you're competent with good graphics software
(such as Adobe Photoshop, for example) or if you go
with the packet of templates that include some
pre-designed and professional-looking graphic
headers, you don't face the same obstacle. But if
you're not, or you don't go for the graphics
template ... I strongly recommend a fantastic piece
of software called Easy Web Graphics
. It makes
it very easy for even a complete Klutz like me
to generate very attractive graphics. I
go into much more detail about this software
on the page that describes the Adsense with a Content-rich
Be aware that Directory Generator
one of several web site generators out there.
One of the most popular has been Traffic
Equalizer; I never tried it because it
had the reputation of being “found out” very
easily by the Search Engines, and many people
discovered that overnight they had gone from
thousands of visitors a day to a trickle.
I have heard others say that, provided you don’t go
with the standard template (just as I recommend for
Directory Generator or any of the generators), it
As I keep stressing, there is a large overlap
between software-generated sites and
software-supported generation of sites. There are
some memberships costing hundreds of dollars a
month, with initial fees of hundreds and even
thousands of sollars, for which you get the ability
to generate sites very quickly ... and you know
that people aren't paying those types of bucks for
something that doesn't work.
I haven’t (so far) dealt with the issue of,
how to upload your website to your web hosting
account. You need software to do this, called FTP
software. If you go to any of the popular download
free software sites you’ll find some excellent
software (SmartFTP, CuteFTP) that gives you a free
30-day trial but then asks for payment. One
totally free FTP software package is aceftp
. Another, FileZilla.
Personally I use commercial software called
, simply because I
bought it years ago, love it, and I'm content
to pay for the occasional upgrade (optional,
not mandatory) in order to stay with something
I can use without thinking. It’s fast, easy to
use, handles very large uploads and multiple
simultaneous large uploads very nicely – and
in the page-generation game that’s
useful, of course.
If you are inclined towards the slightly “black
hat” approaches, remember the software called
Unlimited Domain Hosting Only $9.95 a Month
target="_new">Para Builder. This
software is to enable you to take a single
article and “mutate” it into hundreds, or
thousands of different variations. You’d do
this as a quick way to provide hundreds or
thousands of pages of content intended to
“fool” Search Engines into believing there’s a
lot of unique content on each page. You
wouldn’t want to do this if the site has to be
viewed favorably by humans who will read
several pages, because they’ll see the
familiarity between pages (and the
often-stilted English that the mutations take
on) and wonder what the heck is going on.
However, with something like Directory
Generator, typically a person will visit one
page only, then click on an Adwords ad (bless
them) or go elsewhere. So you can often get
away with it.
, though capable
of the same mutations as Para Builder, is an
entirely different kettle of fish, and I don’t
think even the developers are aware of it’s
full potential. It’s not cheap – I've been
paying more than $30 a month
- but this is VERY powerful
software. For example, it can mutate not only
text but also the tables on a web page, colors
of text or background, and so on. But there’s
much, much more to it if you’re prepared to
On the subject of Articlebot … the first Internet
Marketing guide I ever purchased was from Neil
Shearing, and he has proven to be consistently
trustworthy, with very well written, very
understandable material that provides genuine
value. His Internet Success Blueprint
is one of the best Introductions to Internet
Marketing there is, and without doubt the best
value for money.
Recently he came out with an eBook called
Auto Income Secrets
describes in baby-step-by-baby-step
detail (with a staggering number of screen
shots to leave no room for error) how to use
Articlebot to generate sites that capture a
respectable level of Adsense income.
In other words, he's using Articlebot to
generate sites much as Directory Generator or
Traffic Equalizer did ... except these would be
sites filled with content, and with no footprint
whatsoever for the Search Engines to find!
They'd have different colored backgrounds and
borders, different graphics, even different size
As a reference point he pointed to a trial site
that had just generated $150 in the previous month.
Now, that’s a half a car payment, for approximately
4 hours work. If you’re interested, take a few
minutes and read Neil's letter for Auto Income
. But be aware! This is
definitely moving towards “black hat”
technology. You see, just as if you were
using ParaBuilder to generate hundreds of
mutations of a single article, you're doing
the same here. Which means that if anyone
actually read what was on the page then turned
to another page and read that, too, they'd
likely recognize that the two pages had very
similar content, and probably were written
with stilted English.
The Search Engines would NOT recognize this. The
pages would indeed pass the tests of being
dissimilar. But your vulnerability comes if another
marketer, a Googlesnitch jealous of your site
climbing higher than him or her in the Page
rankings for a profitable keyword, reported you to
Google. They would have a human check your site
out, and possibly find fault with your site. Or
not, of course.
In fact, as I’m writing this I hear that
Auto Income Secrets
proven to be a very popular course and I just
heard he has an option to also buy some “how
to do it” videos to take any last chance of
confusion away. I haven’t seen these but have
no doubt they are excellent.
But here's the thing: 10 - 12 months ago, Directory
Generator sites were cast-iron certainties as money
generators with Adsense. Their value has diminished
because it now takes longer to build the DG sites
in such a way that they overcome the Search
Engine's recognition of the DG footprint. Ditto
with Traffic Equalizer. BUT THESE SITES BUILT USING
ARTICLEBOT HAVE NO FOOTPRINT. I believe that as
long as Adsense continues to be a viable program,
this is the new cast-iron certainty for income to
the level of $10 to $150 a month, from
approximately 4 hours work per site.
No, I CANNOT promise you'll make money. But the
odds are very good, provided you do everything the
eBook tells you.
One last thing: to take the safest
advantage of this opportunity, I would do three
- Apply for a different Adsense account than you
use on all my white-hat sites. I would NOT lie on the
application, that would be a very foolish thing to do.
But if my main account was in my business name, for
example, I'd open an account for myself as an
individual, with home address and phone number etc. Or
apply for one for my wife or my brother or...
something. With a different name and a different
address and different phone number and different e-mail
address than your standard application.
- Register my domains to be used for these sites as
Private registrations with 1&1 web hosting.
- Then I would open a new hosting account with
Hostgator just for these sites.
Why all this? Paranoia ... from two fronts.
First, if Google takes exception to your sites it could,
under extreme circumstances, lead to your host's IP address
for your sites being "tainted." So that no domains on that
host IP stood a chance of getting a good ranking. And
second, Adsense Terms of Service are explicit that you
cannot have a site solely for the purposes of generating
Adsense income; the idea being that if you took Adsense
away you'd still have a useful and interesting site. If
every page contained little other than a variation of the
exact same article ... they could try to claim that the
site existed only as a skeleton for Adsense. And they
could, in theory, suspend your Adsense account.
Now, I've NOT heard of any of this happening in reality;
I just try to provide cautions where I think they are
justified. Paranoia can be useful.
- Whether you use Directory Generator, Traffic Equalizer,
or ArticleBot, you are going to need to do some editing of
your web pages; hopefully just a little bit, but if you
also develop your own Templates then you need more than
just a minimum.
In the Tools of the Trade section you'll find I tell you
how to get two free WYSIWYG html
editors, WYSIWYG meaning “What You See Is What
I personally have Microsoft’s HTML editor, Frontpage, and
also Dreamweaver, which tends to be a favorite with
professional web developers.
But you'll see in the Adsense with Content page that I go
into some detail to sing the praises of a new piece of
software called XSitePro.
The reason I love it is that it is designed for people who
are into Internet Marketing. It’s much more than just an
html editor. I can create an attractive
professional-looking site quickly and easily, it provides a
basis for organizing a lot of essential data that
often gets spread all over my hard drive – for example,
Affiliate account information including url’s to go to
check account status, log-on id and password; Webhost
information including url, log-ons and passwords; domain
registration details including url, log-on and password,
domain names, due dates for renewal, and so forth.
But if you're reading this page you are exploring the
software-generated option, so be mindful of two things when
you read the discussion on the "Adsense with Content"
First of all, while XSitePro is the cream of the crop as
far as I'm concerned for building templates and building
web pages and whole sites for Adsense income and Affiliate
income, and while it has the ability to inhale (for
example) 250 pages created in ArticleBot and plop each of
them automatically into a formatted XSitePro page in a few
seconds for the lot ... it cannot edit templates
developed by other software. So if, for example,
you download and intend to use and (strongly recommended)
modify the template package for Directory Generator we
discussed earlier, you will need one of the two free
editors in the Tools of the Trade section, or else one of
the commercial editors such as Microsoft FrontPage or
Macromedia Dreamweaver. My advice would be to build your
own template in XSitePro, then export it for use with the
page generator; and use one of the other editors for
And second, while Site Build It is also excellent
for building Content-rich Affiliate or Adsense sites,
offering far more than just editing, it is not
useful for working with Directory Generator or ArticleBot
OK, I'm going to summarize the resources I've referenced in
this section. One of them, of course, is Adsense ... if
you have a site or a Blog already and want to open an Adsense
account, just click on the button at the bottom of the page.
Google make it very quick and easy.
Directory Generator generates a
"Directory" type website very quickly, one page per
Traffic Equalizer also generates pages
rapidly, seems to get clobbered by Search Engines more than
ArticleBot generates pages that have no
footprint, a very powerful tool.
Brandon Hong’s video course teaches all
key elements of Wordpress Blogs, terrific time saver.
RSS2Blog finds content and makes timed,
automatic postings to Blogs as if from a person.
Articlecity, Goarticles, EZinearticles are directories of Articles
you can use for content on your site.
RSS Equalizer automatically places RSS
content on web page, appears as regular Content to Search
ArticleBurner allows a small pool of
articles to be presented as content for large web sites.
Para Builder creates content by "mutating"
an article into thousands of unique variations.
1&1 for domain registration and
2nd choice for web hosting.
Domain Hosting Only $9.95 a Month at Hostgator is
my first choice for hosting.
Super Affiliate Handbook by Rosalind
Gardner, comprehensive coverage of site building.
Affiliate Marketer's Handbook by James
Martell, comprehensive coverage of site building &
Insider Secrets to Marketing Your Business
on the Internet, by the late, great, Cory Rudl.
Internet Success Blueprint by Neil
Shearing, an inexpensive introduction to Internet
Site Build It, a comprehensive site
design, site building, traffic-getting, monetizing,
XSitePro, recommended Affiliate site
building and management software.
WordPress, free, powerful Blogging
Easy Web Graphics, superb quality graphics
tool that speaks "graphics dummy" language.
Aceftp and FileZilla are free FTP software (with
no ads) to upload your web pages to your web site.
WS-FTP Pro is commercial FRT software
to upload web pages to your site.